Genderless pattern clashes with Brazilian choice for males's fragrances

Three out of 4 Brazilian males nonetheless say they like fragrances with conventional “masculine” notes; youthful shoppers and area of interest perfumery can pave the way in which for unisex merchandise. Born out of cultural modifications, genderless merchandise focusing on each female and male clients are a sizzling pattern within the cosmetics business. Nevertheless, unisex merchandise nonetheless don’t meet the expectations of Brazilian shoppers in the case of fragrances. A latest survey performed by Mintel revealed three out of 4 (76%) (…)

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